Everything you wanted to know about blogging but were afraid to ask. We'll answer questions like what is a blog, what is blogging, the ins and outs of writing a blog. We'll also shed light on why people blog and why you might want to too - or not
DUBLIN, OCTOBER 2017
Are you a business blogger, marketer or web developer? If you are, I'd love to see you at the Business Blogging Masterclass for experienced bloggers! We're going to spend the day creating your blogging goals, marketing strategy, content calendars and advanced promotion techniques and other squirrely tasks that are mark the difference between an average blog, and one that can support sustainable, meaningful business goals.
Before we talk about advanced promotional strategies, we're going to take a look at the basics - why we promote our blog, what to focus on and how to get started.
Promotion marketing is how to get people to read your blog, drive traffic to your website and, above all, stand out in a very crowded market. It's definitely worth your time.
Once you've got your blogging goals, you're going to need to create a blogging strategy to actually get them done and make your content marketing strategy a success. Here's how to get from goal to strategy, with a few words of warning on the way.
Setting great business blogging goals will make the difference between your blog as a powerful tool, and your blog as a waste of time. It's not as difficult as it might seem - follow these 4 steps to set great goals for blogging and content marketing.
You can tweet until you’re blue in the face, but most businesses find they run into a long, but predictable, list of issues when it comes to actually seeing results from their social sharing. Why is it so hard, and what can you do to ensure social success?
Want to ensure that your content is seen by the people that matter, but afraid you'll come across as spammy or pushy if you share too widely or frequently? I don't think you've got anything to worry about. Here's our guide to self-promotion without the spam factor!
In content marketing, there's no such thing as published and done. We show you some tips to get more from your outsourced content, as well as a free guide to show you how to save money when you're using a freelance writer!
Your blog posts and content marketing don't have the impact you want because you're not promoting them properly. So let's see what's holding your content back!
A lack of digital strategy is a HUGE problem with business blogging, as well as social media, content marketing and pretty much anything else that you might find in a digital strategy for business. No aspect of a digital strategy exists in a vacuum....
Why does your blog suck? Most likely, it's lacking a goal. Without a goal, a blog is dead in the water. This goal doesn’t have to be “making money”, per se, but if you’re not planning for it to make any money, how can you expect it to? Even if making money isn’t your goal at all, you still need something to aim for, so get planning!