Why you'll never succeed at business blogging

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Why you'll never succeed at business blogging

A lack of digital strategy is a HUGE problem with business blogging, as well as social media, content marketing and pretty much anything else that you might find in a digital strategy for business.  No aspect of a digital strategy exists in a vacuum....

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Information is power: part 1

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Information is power: part 1

When it comes to learning online, there are two main problems: information sourcing and information overload. I show you how to overcome both, getting the most out of online information - sources, management methods and sharing.

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Ninja rockstar viral content creator required!!!

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Ninja rockstar viral content creator required!!!

Still searching for viral content that will make all your worries disappear? Too bad. Viral is over. Move on, and get looking for the perfect post instead. Quality trumps virality in the age of ubiqtuous, and your efforts to "go viral" could even be damaging your brand.

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Apologies for the absence...

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Apologies for the absence...

I've been away for a while, but I'll be back soon, with more valuable freelancing and content tips. In the meantime, I've got a great post about LinkedIn for you to enjoy!

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The wrong way to hire a freelance programmer

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The wrong way to hire a freelance programmer

Things can go wrong when you hire a freelancer - you probably are one, so you know that already. When it comes to getting technical work done on your website, things can get expensive, inexpert and plain broken in no time at all. Reduce the liklihood of your website becoming a victim by avoiding these 5 common mistakes.

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Smile or die - surviving a professional photoshoot

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Smile or die - surviving a professional photoshoot

Have you lined up a professional headshoot shoot? If you need to have your corporate or business photos taken, you've made the right decision. But if you're not one of the lucky photogenic few, you can really dread the process. There's no need - here are some tips for a professional photoshoot, without the cringe factor!

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What do you want them to do?

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What do you want them to do?

You've heard of WIIFM, right? What's in it for me? It's a key question, but when you're getting your website or digital strategy off the ground, it's more helpful to turn it around and ask: what do my visitors want from me? Once you've got that straight, you'll find planning a content and marketing strategy much easier.

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Do you need a professional headshot?

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Do you need a professional headshot?

Having a good professional headshot of yourself is important. It’s going to form a huge part of your branding, and you’re probably going to use your image in multiple situations. Starting out, creative freelancers often wonder if they really need to spend money on professional headshots. I say yes. Here's why...

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You should NOT translate your website!

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You should NOT translate your website!

Translating websites is often seen as a major plus in today's globalized world, and seemingly cheap and easy translation services are available everywhere. But translation is a complex, multi-faceted task: in reality, the job is very hard to do well. And you know what they say about not being able to do a job properly? Well, maybe you just shouldn't do it at all...

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Content strategy boils down to one thing

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Content strategy boils down to one thing

You need a content strategy. But it's so vague, and you haven't got time or resources. So let me boil it down for you: what do you visitors want? Find out. Write a plan. Give it to them, make it easy, and make it attractive. You'll have your content strategy nailed.

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