The best small change you can make for your business blog

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The best small change you can make for your business blog

Calls to action (also known as CTAs) are easy to get wrong, but they could also be what's standing in the way of your business blog's success. We take a look at why your call to actions don't perform, and what you can do to improve them even if you're low on cash, or technical know-how.

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How to get people to read your blog

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How to get people to read your blog

Before we talk about advanced promotional strategies, we're going to take a look at the basics - why we promote our blog, what to focus on and how to get started.

Promotion marketing is how to get people to read your blog, drive traffic to your website and, above all, stand out in a very crowded market. It's definitely worth your time.

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5 simple steps to excellent blogging goals

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5 simple steps to excellent blogging goals

Setting great business blogging goals will make the difference between your blog as a powerful tool, and your blog as a waste of time. It's not as difficult as it might seem - follow these 4 steps to set great goals for blogging and content marketing.

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Should you blog for business?

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Should you blog for business?

Today we tackle the age-old question of should your business be blogging? We'll take a look at when you should - and shouldn't blog for business, and examine some very valid alternatives to business blogging if you decide it's not for you.

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Why you'll never succeed at business blogging

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Why you'll never succeed at business blogging

A lack of digital strategy is a HUGE problem with business blogging, as well as social media, content marketing and pretty much anything else that you might find in a digital strategy for business.  No aspect of a digital strategy exists in a vacuum....

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This is why your blog sucks!

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This is why your blog sucks!

Why does your blog suck? Most likely, it's lacking a goal. Without a goal, a blog is dead in the water. This goal doesn’t have to be “making money”, per se, but if you’re not planning for it to make any money, how can you expect it to? Even if making money isn’t your goal at all, you still need something to aim for, so get planning!

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Information is power: part 1

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Information is power: part 1

When it comes to learning online, there are two main problems: information sourcing and information overload. I show you how to overcome both, getting the most out of online information - sources, management methods and sharing.

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Ninja rockstar viral content creator required!!!

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Ninja rockstar viral content creator required!!!

Still searching for viral content that will make all your worries disappear? Too bad. Viral is over. Move on, and get looking for the perfect post instead. Quality trumps virality in the age of ubiqtuous, and your efforts to "go viral" could even be damaging your brand.

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Apologies for the absence...

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Apologies for the absence...

I've been away for a while, but I'll be back soon, with more valuable freelancing and content tips. In the meantime, I've got a great post about LinkedIn for you to enjoy!

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The wrong way to hire a freelance programmer

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The wrong way to hire a freelance programmer

Things can go wrong when you hire a freelancer - you probably are one, so you know that already. When it comes to getting technical work done on your website, things can get expensive, inexpert and plain broken in no time at all. Reduce the liklihood of your website becoming a victim by avoiding these 5 common mistakes.

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Smile or die - surviving a professional photoshoot

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Smile or die - surviving a professional photoshoot

Have you lined up a professional headshoot shoot? If you need to have your corporate or business photos taken, you've made the right decision. But if you're not one of the lucky photogenic few, you can really dread the process. There's no need - here are some tips for a professional photoshoot, without the cringe factor!

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What do you want them to do?

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What do you want them to do?

You've heard of WIIFM, right? What's in it for me? It's a key question, but when you're getting your website or digital strategy off the ground, it's more helpful to turn it around and ask: what do my visitors want from me? Once you've got that straight, you'll find planning a content and marketing strategy much easier.

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