Before we talk about advanced promotional strategies, we're going to take a look at the basics - why we promote our blog, what to focus on and how to get started.
Promotion marketing is how to get people to read your blog, drive traffic to your website and, above all, stand out in a very crowded market. It's definitely worth your time.
Once you've got your blogging goals, you're going to need to create a blogging strategy to actually get them done and make your content marketing strategy a success. Here's how to get from goal to strategy, with a few words of warning on the way.
Setting great business blogging goals will make the difference between your blog as a powerful tool, and your blog as a waste of time. It's not as difficult as it might seem - follow these 4 steps to set great goals for blogging and content marketing.
Today we tackle the age-old question of should your business be blogging? We'll take a look at when you should - and shouldn't blog for business, and examine some very valid alternatives to business blogging if you decide it's not for you.
You can tweet until you’re blue in the face, but most businesses find they run into a long, but predictable, list of issues when it comes to actually seeing results from their social sharing. Why is it so hard, and what can you do to ensure social success?
Want to ensure that your content is seen by the people that matter, but afraid you'll come across as spammy or pushy if you share too widely or frequently? I don't think you've got anything to worry about. Here's our guide to self-promotion without the spam factor!
In content marketing, there's no such thing as published and done. We show you some tips to get more from your outsourced content, as well as a free guide to show you how to save money when you're using a freelance writer!
Your blog posts and content marketing don't have the impact you want because you're not promoting them properly. So let's see what's holding your content back!
A lack of digital strategy is a HUGE problem with business blogging, as well as social media, content marketing and pretty much anything else that you might find in a digital strategy for business. No aspect of a digital strategy exists in a vacuum....
Why does your blog suck? Most likely, it's lacking a goal. Without a goal, a blog is dead in the water. This goal doesn’t have to be “making money”, per se, but if you’re not planning for it to make any money, how can you expect it to? Even if making money isn’t your goal at all, you still need something to aim for, so get planning!
Piktochart has provided you with pretty much everything you need to create a content calendar. Get it now, but heed my words of warning first!
When it comes to learning online, there are two main problems: information sourcing and information overload. I show you how to overcome both, getting the most out of online information - sources, management methods and sharing.
Still searching for viral content that will make all your worries disappear? Too bad. Viral is over. Move on, and get looking for the perfect post instead. Quality trumps virality in the age of ubiqtuous, and your efforts to "go viral" could even be damaging your brand.
About pages are easy to do, hard to get right. Need some help? I read some cool stuff so you don't have to!
Ranty goodness about graphic designers who have terrible websites. Is there any excuse? I say hell no!
I've been away for a while, but I'll be back soon, with more valuable freelancing and content tips. In the meantime, I've got a great post about LinkedIn for you to enjoy!
Things can go wrong when you hire a freelancer - you probably are one, so you know that already. When it comes to getting technical work done on your website, things can get expensive, inexpert and plain broken in no time at all. Reduce the liklihood of your website becoming a victim by avoiding these 5 common mistakes.
Have you lined up a professional headshoot shoot? If you need to have your corporate or business photos taken, you've made the right decision. But if you're not one of the lucky photogenic few, you can really dread the process. There's no need - here are some tips for a professional photoshoot, without the cringe factor!
You've heard of WIIFM, right? What's in it for me? It's a key question, but when you're getting your website or digital strategy off the ground, it's more helpful to turn it around and ask: what do my visitors want from me? Once you've got that straight, you'll find planning a content and marketing strategy much easier.
Having a good photo of yourself is important. It’s going to form a huge part of your branding, and you’re probably going to use your image in multiple situations. Starting out, creative freelancers often wonder if they really need to spend money on professional headshots. I say yes. Here's why...