Starting a business blog is easy. Creating a blog that's a formidable tool for growth? That's a little more difficult.

In Dublin, in October 2017, we'll spend the day making sure you know how to create the strategic foundations that will ensure your corporate blog is a powerful business tool. We'll create, polish and refine all the strategic essentials that get forgotten, jeopardizing the performance of your blog as a result.

Pre-register your interest

Name *

In the masterclass, you'll create:

  • Individualized blog goals
  • A blogging strategy
  • An execution plan
  • A content calendar
  • A blog promotion strategy
  • A blog maintenance strategy

Over the course of the day, we'll tackle all of the tasks at the heart of a healthy blog, making sure you know how to do them, how to fit them into a busy schedule and exactly why they're so important. What's more, I'll be right by your side, giving guidance, offering feedback and addressing your concerns. 


  • When to use a blog as a business tool
  • Goalsetting
  • Content planning and calendars
  • Effective promotion
  • Blog platforms and maintenance
  • Getting long-term value from a blog

Who is this blogging course for?

This blogging course is not for absolute beginners. It's for people who are confident they can start and maintain a blog, but who realize that blogging for business is a challenging task. Among the intended audience are:

Marketers who haven't yet had a chance to flex their blogging muscles in a corporate environment (you've got the theory, but not the practice!).

Small businesses that want to use blogging as an effective marketing tool and vehicle for growth, but need to refine their blogging strategy and skills to ensure that happens.

Small/medium startups who have a blog (or have first-hand experience of blogs in business), but don’t think it’s working - they know the ability to write and produce content is essential, but don’t think their blog is having the impact it should.

Overall, participants need to have some everyday experience with blogging, familiarity with a major blogging platform (Wordpress, Squarespace, etc.) and an understanding that blogging for business is a powerful marketing tool that requires time and dedication.

You'll get plenty of handouts, notes and worksheets to use on the day and take home with you.

There's coffee breaks mid-morning and mid-afternoon (provided), and lunch is up to you!

Not sure if the course is for you?

If you'd like me to assess your suitability, fill in this questionnaire, and I'll get back to you personally.

BONUS: One month after the workshop, all participants also receive a 1-hour Skype consultation with me to discuss the aspects we covered at the masterclass, provide feedback on your progress or advise you on your new, improved blog!

What previous attendees have said about the Blogging Masterclass

Gained an incredible amount of value from the masterclass. Turns out I knew very little about blogging which was alarming but with Niamh’s processes, guidelines and tools I’m more than prepped to start my blogging journey!
— Rohan Perera - course participant
The Business Blogging Masterclass was immensely useful as I gained many great insights around how best to optimise a blog....Niamh is an excellent facilitator and allows time for participants to ask questions and share knowledge with each other. I would highly recommend her workshop.
— A course participant
Niamh is great! Her workshop was extremely helpful and informational. She really takes the time to answer your questions and gives you the opportunity to work through real life goals and strategies that relate to your business....I cannot recommend Niamh more highly and I look forward to future events she holds!
— A course participant