The benefits of blogging for business are clear, but it's not so easy to ensure that your blog is a shining star. This free webinar will talk you through the 5 things your business needs to know about blogging, touching on blogging best practice, tips, blogging platforms and business blog strategy as we go!
ONLINE, OCTOBER 2017
Begin blogging - from total beginner to competent business blogger in just six weeks! Starting a blog - especially if you want it to help your business - can be overwhelming and intimidating. This course is specifically developed for total beginners. You'll create and publish two posts on your very own blog, learning the basics of business blogging and how to write a blog. You'll have advice and feedback every step of the way, as well as the support of an experienced blogger.
Calls to action (also known as CTAs) are easy to get wrong, but they could also be what's standing in the way of your business blog's success. We take a look at why your call to actions don't perform, and what you can do to improve them even if you're low on cash, or technical know-how.
Before we talk about advanced promotional strategies, we're going to take a look at the basics - why we promote our blog, what to focus on and how to get started.
Promotion marketing is how to get people to read your blog, drive traffic to your website and, above all, stand out in a very crowded market. It's definitely worth your time.
Once you've got your blogging goals, you're going to need to create a blogging strategy to actually get them done and make your content marketing strategy a success. Here's how to get from goal to strategy, with a few words of warning on the way.
You can tweet until you’re blue in the face, but most businesses find they run into a long, but predictable, list of issues when it comes to actually seeing results from their social sharing. Why is it so hard, and what can you do to ensure social success?
Want to ensure that your content is seen by the people that matter, but afraid you'll come across as spammy or pushy if you share too widely or frequently? I don't think you've got anything to worry about. Here's our guide to self-promotion without the spam factor!
In content marketing, there's no such thing as published and done. We show you some tips to get more from your outsourced content, as well as a free guide to show you how to save money when you're using a freelance writer!
Your blog posts and content marketing don't have the impact you want because you're not promoting them properly. So let's see what's holding your content back!
A lack of digital strategy is a HUGE problem with business blogging, as well as social media, content marketing and pretty much anything else that you might find in a digital strategy for business. No aspect of a digital strategy exists in a vacuum....
Why does your blog suck? Most likely, it's lacking a goal. Without a goal, a blog is dead in the water. This goal doesn’t have to be “making money”, per se, but if you’re not planning for it to make any money, how can you expect it to? Even if making money isn’t your goal at all, you still need something to aim for, so get planning!